Register now for our newest webinar on Wednesday July 28th at 1:00pm eastern time. The webinar, #WineMom: Humour and empowerment or binge drinking and mental health challenges? will discuss the ‘wine mom’ culture and how alcohol is used to subvert the idea of perfection in motherhood on social media. The webinar will follow a panel discussion hosted by Ana Andrade from the Saskatchewan Prevention Institute, with co-presenters Dr. Kelly Harding and … Read More
Article Summary: Conceptualizing #winemoms in social media
In Canada (and many other countries), women of childbearing age (i.e., between the ages 18 and 35) are consuming more alcohol than ever before. Despites the potential health and social consequences associated with alcohol consumption, its use is increasingly being normalized as part of a stress management regime to cope with day-to-day life.
#WineMoms in Research
While engaged in my research, I often reflect on questions such as why do people feel that they need alcohol? What does alcohol mean to people in the context of their individual lives and circumstances? What fuels someone’s desire to drink? My own research, as well as popular culture writing such as Ann Dowsett Johnston’s book Drink: The Intimate Relationship Between Women and Alcohol, has made me think long and hard about how alcohol use in society is normalized.
Alcohol, Memes, and COVID-19
Media, such as social media, plays a large role in the way that alcohol use is normalized. Culturally, alcohol is part of how we relax, how we celebrate, how we reward ourselves, and how we manage anxiety in difficult situations.