The Canadian Centre on Substance Use and Addiction (CCSA) has a toolkit on their website to encourage moderate alcohol consumption: The Low-Risk Alcohol Drinking Guidelines Communications Toolkit. The toolkit targets adults from 25-65, and includes drinking tips, graphics for social media platforms, fact sheets, and other resources that viewers are encouraged to share with their family and friends.
Guidelines
Some recommended standards on moderate drinking include:
- 10 drinks/week for women, no more than 2 drinks/day
- 15 drinks/week for men, no more than 3 drinks/day
- On a single occasion, women should have no more than 3 drinks, men should have no more than 4 drinks
- Do not drink when driving a vehicle, engaging in dangerous physical activity, if you have alcohol dependence, are pregnant or planning to become pregnant
- Teenagers should talk to their parents before drinking, and limit consumption to 1-2 drinks at a time, only once or twice per week
- Make sure to eat food before and while drinking alcohol
- For every alcoholic drink, have one glass of water
Social Media
The CCSA has created informative cards for people to share on their social media, explaining what a ‘standard’ drink is, and other encouragements on how to drink in moderation.
Additional Resources
In addition to social media cards, CCSA has created fact sheets and infographics that outline statistics on alcohol use and disease, intended for health care professionals to explain the risks of alcohol to their patients, and ultimately encourage moderate, low-risk drinking.
Ads and promotional posters are also in this toolkit, as a way to get viewers to spread the word about moderate alcohol consumption, and start a conversation with those in their social network.
To review the CCSA Low-Risk Alcohol Drinking Guidelines Communications Toolkit in depth, follow the link here.